As I said in my first post, this blog will be focusing on Nike!! I will try to apply the information I learn from the textbook, "Crisis Management in the New Strategy Landscape" and in-class discussion to developing crisis communication strategies for Nike. Although I am not actually currently working for Nike I hope that I can use the knowledge and skills developed as a result of this class and blog and apply to to real clients in the future (actually very near future--so excited to graduate with a degree in Public Relations in just four months!!!).
During the first two weeks of class we have begun covering some of the basics of crisis management and crisis communications. Professor Laskin explained that crisis can be caused by an outside or inside error--and crises can be deliberate or unintentional.
Looking specifically at Nike, crises from the inside could include product defects resulting in a recall, poor customer service and labor relations issues. Crises from the outside could include product boycotts and behavior uncharacteristic of the brand by sponsors.
A great recent example of a crisis Nike is facing revolves around its sponsorship of Tiger Woods. Tiger has consistently been one of Nike's largest and most longstanding sponsors. However, Nike was part of the crisis caused due to Tiger's recent publicity scandals and rumor that his wife Elin was signing an endorsement deal with industry rival Puma. Although Nike is one of the only sponsors who has decided to stand by Tiger, they still have had to considerably reevaluate Tiger's position as a major part of their brand.
Stay tuned for more posts about crisis management and Nike and don't forget to keep checking my Tweets!!
During the first two weeks of class we have begun covering some of the basics of crisis management and crisis communications. Professor Laskin explained that crisis can be caused by an outside or inside error--and crises can be deliberate or unintentional.
Looking specifically at Nike, crises from the inside could include product defects resulting in a recall, poor customer service and labor relations issues. Crises from the outside could include product boycotts and behavior uncharacteristic of the brand by sponsors.
A great recent example of a crisis Nike is facing revolves around its sponsorship of Tiger Woods. Tiger has consistently been one of Nike's largest and most longstanding sponsors. However, Nike was part of the crisis caused due to Tiger's recent publicity scandals and rumor that his wife Elin was signing an endorsement deal with industry rival Puma. Although Nike is one of the only sponsors who has decided to stand by Tiger, they still have had to considerably reevaluate Tiger's position as a major part of their brand.
Stay tuned for more posts about crisis management and Nike and don't forget to keep checking my Tweets!!
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